Mountain Warehouse is abandoning its Zakti standalone store format and will rebrand all of its existing shops in a reshuffle of its estate.
The activewear retailer, launched in 2015, will continue to have its products sold across in Mountain Warehouse’s 300 stores – but its five standalone branches will all be relaunched to operate under different fascias.
Zakti’s shops in Chiswick, Islington, Reigate and Oxford will all be rebranded as Mountain Warehouse stores, while its Swindon branch will be converted into a Neon Sheep store.
The changes will not have any impact on jobs.
Mountain Warehouse’s sister retailer Neon Sheep, which, as Retail Week revealed, was launched last November, has opened in five new locations in recent months including Tottenham Court Road, Covent Garden and Westfield Stratford in London.
A further four openings of the stationery and gifting chain are slated before Christmas in locations including Westfield London and St David’s shopping centre in Cardiff, taking its total number of stores to 12 and adding 60 new jobs.
Neon Sheep will also launch a transactional website this week.
Mountain Warehouse recorded a 36% jump in full-year pre-tax profits in May.