All Mountain Warehouse articles
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NewsMountain Warehouse targets openings for new store format
Outdoor clothing specialist Mountain Warehouse plans to open more big stores and expects to be back in the black this financial year.
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Prospect Analysis
Stores at Mountain Warehouse
Mountain Warehouse has been pursuing an aggressive expansion strategy, although the opening programme has slowed to a more sedate 10 to 15 new stores across the domestic market over the past few years as the UK business is becoming increasingly mature and the focus has switched to international development. At the same time it is expanding its network of quirky gift stores under the Neon Sheep fascia.
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Prospect Analysis
Technology strategy at Mountain Warehouse
Having the tech infrastructure in place to support the retailer’s rapid international growth programme is a key priority, but cost remains an important factor in its IT decisions. Mountain Warehouse uses long-term partnerships with key suppliers to keep costs low so it can maintain its value proposition.
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Prospect Analysis
Mountain Warehouse (Overview)
Mountain Warehouse targets outdoor leisure enthusiasts, with a discount-led offer encompassing clothing, footwear and related equipment and accessories. The product range is strongly own-branded.
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Prospect Analysis
Mountain Warehouse (Strategy)
Mountain Warehouse has taken initiatives to weather-proof the business and bricks and clicks is at the heart of its strategy. For a modest sized retailer it has a strong international expansion strategy. In 2020 it licensed the Animal brand with the option to purchase by February 2023.
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Prospect Analysis
Mountain Warehouse (SWOT)
Mountain Warehouse has successfully differentiated its business from other outdoor specialists by its strong focus on own brands, with almost the entire range exclusive to Mountain Warehouse. However, the sector has been increasingly competitive of late, with larger retailers such as JD Sports expanding through acquisition.
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Prospect Analysis
Mountain Warehouse (People)
Mark Neale founded the business and remains at the helm as chief executive. Technology is overseen by Mark’s brother Simon Neale as CTO. Ed Whatmore was promoted to director of ecommerce after six years in senior ecommerce and marketing roles across the business.
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Prospect Analysis
Mountain Warehouse (Financials)
Mountain Warehouse posted a strong sales recovery despite supply chain disruptions constraining its peak trade. Revenues for the year ending 27 February 2022 (FY2021) rose 26.1% to £302.6m with store closures impacting sales in the first few months of the year.
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Prospect Analysis
Ecommerce at Mountain Warehouse
In May 2022, Mountain Warehouse joined the growing list of retailers to launch their own online marketplace, giving customers access to a wider range of brands across outdoor clothing and equipment.
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Prospect Analysis
Customer and marketing at Mountain Warehouse
The Mountain Warehouse brand appeals to a wide customer base and targets value-seekers who are after a comparable quality product to the top-of-the-range brands at a highly competitive price. Given the nature of outdoor-related products, demand fluctuates seasonally, although the retailer has sought to counter this by widening the range in areas such as summer clothing.
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Prospect Analysis
Supply chain at Mountain Warehouse
Mountain Warehouse outsources its domestic supply chain operations, relying on partnerships to minimise costs and maintain its value proposition. From spring 2021, the company has signed a new ten-year open book contract with Clipper.
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Prospect Analysis
Mountain Warehouse (Outlook)
Mountain Warehouse is looking ahead with a new 7-point strategy to guide the business into 2023 and beyond whilst improving its sales and profits in what is poised to be a challenging year for many retailers.
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Deep dive
Deep dive: Store closures, DTC and the death of the suit – what next for fashion retail?
No retail category has been hit worse by the coronavirus outbreak than fashion. The pandemic has not only upended supply chains – it has obliterated consumer demand. Retail Week looks at the future for this embattled retail sector.
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News
Mountain Warehouse boss mulls 2,000 redundancies amid coronavirus sales slump
Mountain Warehouse chief executive Mark Neale has warned the business may need to make substantial redundancies following a “catastrophic” drop in sales triggered by the coronavirus.
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News
Mountain Warehouse defies ‘doom-mongers’ with Christmas sales climb
Mountain Warehouse has recorded a boost in sales across the festive period bolstered by a strong Black Friday performance.
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Analysis
Analysis: Seven retailers defying the gloom and opening stores
While many retailers – Boots is the latest – are shutting stores, others have ambitious opening programmes. Here we shine the spotlight on some of the big names that are laying down square footage.
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News
Mountain Warehouse eyes store expansion as profits grow
Mountain Warehouse has posted its 22nd year of consecutive sales growth and committed to investing in its bricks-and-mortar presence, both in the UK and internationally.
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News
Mountain Warehouse Christmas sales climb
Mountain Warehouse is on track to post its largest ever full-year profit after sales climbed during the crucial Christmas trading period.
