Virgin Wines sales grow over ‘strong’ Christmas period

For the seven weeks to December 26, 2025, the retailer said sales jumped 5% year on year, while customer acquisition numbers soared 40% during the period.

For the wider six months ending January 2, 2026, Virgin Wines said its growth strategy was “gaining momentum” with a 2% rise in sales to £34.7m “significantly outperforming the wider online drinks market”, which declined 11%.

During the half, Virgin said it drove growth through its commercial partnerships, with its tie-up with Moonpig in particular delivering “double-digit growth”. It almost made “encouraging progress in the development” of its mobile app, and invested in Warehouse Wines, which continues to “deliver significant growth” with a 92% increase year on year in revenues.

The retailer said it remains debt-free with gross cash of £17.9m and net cash of £10.6m.

In terms of outlook, the retailer said it was “encouraged by the progress made against the four key pillars of the growth strategy” and remains confident that out-turn for the financial year will be in line with current market expectations.

Chief executive Jay Wright said: “We are delighted to report a positive first-half performance in which we have delivered meaningful market share gains enabled by our growth strategy. It was particularly encouraging to see 5% year-on-year growth over the key Christmas trading period, driven by a 40% increase in customer acquisition, the continued growth of our commercial channel and a 92% increase in revenue year on year from our Warehouse Wines brand.

“With a strong balance sheet, agile sourcing model, a loyal customer base, and the imminent launch of our mobile app, which we believe will drive further customer engagement, we remain confident in a full-year performance in line with our growth expectations.”