ProCook said it has “significantly outperformed the market” as it trimmed its half-year losses and reported a “strong” start to Christmas trading.
Sales for the kitchenware specialist were up 28.4% to £18.8m in the eight weeks to December 7, up 18.2% on a like-for-like basis.
It follows the 20.6% surge in sales to £34.1m ProCook delivered in the 28 weeks to October 12, which it attributed to new store openings and a “strong performance” online. On a like-for-like basis, revenues jumped 8.1%.
ProCook said the results represent “significant market outperformance, against the backdrop of stagnant retail sector sales and a challenging consumer environment”.
Pre-tax losses for the retailer fell to £2.9m in the 28 weeks to October 12, down from a £3.2m loss in the previous period.
ProCook opened six new stores in the first half and four more ahead of the peak trading period covering Black Friday and Christmas.
It reported “substantial progress” with its social marketing and content creation activity, which has driven “significant traffic growth” and revenue growth of “over 150%”.
Chief executive Lee Tappenden said: “The group has delivered strong growth in the year to date, outperforming the market while making significant progress with our strategic priorities, which is a testament to our colleagues’ incredible drive and commitment.
“Our momentum has continued to build, with record numbers of customers discovering the brand for the first time and enjoying our award-winning quality products and service, and our growing active customer base generating higher repeat purchases.
“We have increased our retail footprint with 10 new stores since the beginning of the financial year in leading, high-footfall destinations, and enhanced our product offering with increased seasonal relevance and more compelling value.
“This progress, demonstrated by our results, reinforces our confidence in delivering our medium-term ambition of 100 UK retail stores, £100m revenue and 10% operating profit margin, and underpins our confidence in delivering a strong full year performance, in line with market expectations.”
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