All Sosandar articles – Page 2
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Retail Navigator AnalysisSosandar (Strategy)
Online fashion brand Sosandar was launched by fashion journalists Ali Hall and Julie Lavington who spotted “a gap in the market” for clothing for women who had moved on from the likes of Asos, but weren’t quite ready for Bonmarché.
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Retail Navigator AnalysisTechnology strategy at Sosandar
With no legacy infrastructure, Sosandar has had the benefit of building a mobile-first platform capable of servicing high levels of site traffic. It is set to launch its first mobile app in 2023.
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Retail Navigator AnalysisSosandar (People)
Sosandar is strengthening its operational capabilities to support ambitious growth plans from early 2023 with the creation of three new roles – ecommerce director, commercial international director and head of operations.
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Retail Navigator Analysis
Sosandar (Overview)
Sosandar is a rapidly growing womenswear brand, specifically targeted at a generation of women who have graduated from throwaway fashion and are looking for quality, affordable clothing with a premium, trend-led aesthetic.
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Retail Navigator AnalysisSosandar (Financials)
Sosandar delivered another stellar performance in the year to end-March 2023 with the women’s fashion specialist moving firmly into the black at both the operating and pre-tax level for the first time on the back of a 44% surge in sales to £42.5m.
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Retail Navigator AnalysisEcommerce at Sosandar
Founders and joint CEOs Ali Hall and Julie Lavington have used their fashion press backgrounds to create a vibrant and engaging website and fully exploit the increased convergence of ecommerce and social media.
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Retail Navigator AnalysisCustomer and marketing at Sosandar
Sosandar provides a one-stop online shop for style-conscious women who have graduated from price-led alternatives. The retailer says it offers “this underserved audience fashion-forward, affordable, quality clothing to make them feel sexy, feminine and chic”.
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Retail Navigator AnalysisSupply chain at Sosandar
While product is designed exclusively in-house, Sosandar outsources manufacturing to a range of subcontractors around the world including in India, China, Turkey and Spain.
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Retail Navigator AnalysisSosandar (Outlook)
While omnichannel competitors are investing heavily in their online operations, it will be difficult to match the executional strength of players such as Sosandar which have been built for a digital environment from the ground up.
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AnalysisHow can retailers mitigate the £5bn returns headache?
RWRC’s Supply Chain 2021 report looks at how the coronavirus crisis has exacerbated returns rates and why it is imperative retailers act now to protect their bottom line
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NewsSosandar narrows losses as sales rise during pandemic
Sosandar has narrowed its half-year losses as it benefited from a spike in online sales during the coronavirus pandemic.
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