All SilkFred articles
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NewsSilkFred boosts personal shopping experience with AI
Fashion marketplace SilkFred has unveiled its AI-powered personal shopping experience, which uses a recommendation engine called âFredâ to âbuild your perfect wardrobeâ.
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VideoWatch: Pets at Home, SilkFred and BrandAlley CEOs on the new drivers of loyalty
Some of the sectorâs leading chief executives have come together to debate the future of loyalty in the new world of retail.
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AnalysisPretty Little Thing, SilkFred and fashionâs rising stars
Between bad weather and squeezed margins, youâd be forgiven for thinking fashion was in the doldrums this year.
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OpinionBlog: SilkFredâs Emma Watkinson on the evolving digital fashion marketplace
Ahead of Retail Week Buzz, chief executive officer of SilkFred Emma Watkinson talks about setting up on her own and making business choices.

















