How to win the international shopper

Expanding overseas is one of the biggest decisions a retailer can make – not to mention one of the most capital-intensive. Retailers are all too aware that one size does not fit all and business models and service propositions need to be adapted to fit the needs of different consumers.

In this report, Retail Week and Pinsent Masons delve into what can win over shoppers across five major territories – China, the Middle East, Germany, France and the UK.

Through interviews with 5,000 consumers, we have developed a picture of what factors are crucial in each territory, which is vital insight for any retailer plotting international expansion.


Download the report for insight on:

  • Trust and securing consumer spend
  • Attitudes towards cross-border buying
  • Perspectives on the personal touch and how to pay
  • Social commerce perceptions and in-store tech.