All QVC articles
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Prospect AnalysisQVC (SWOT)
QVC embraced ecommerce at an early stage and has continued to develop its multichannel capabilities. As a result, it has continued to experience strong growth in ecommerce sales, which in recent years has been driven by mobile.
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Prospect Analysis
QVC (Strategy)
QVC’s UK subsidiary has benefited in recent years from its ability to offer good value and from the significant growth in shoppers making purchases on smartphones and computers.
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Prospect Analysis
Stores at QVC
QVC trades through one outlet stores in the UK in Warrington following the reported closure of its second outlet in Shrewsbury. The store provides a platform to sell end-of-season goods, customer returns, discontinued stock, repackaged and on-air display merchandise.
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Prospect Analysis
Technology strategy at QVC
QVC has a fairly unique business model and has been keen to adapt this to a multichannel age, reflecting the move to online and mobile purchasing in particular. As a result, QVC’s use of technology has been innovative, and it aims to continue to invest in this area.
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Prospect Analysis
QVC (Overview)
QVC entered the UK in the early 1990s as a TV-shopping operation and has since adapted its business model to become a multichannel retailer through the development of ecommerce, most recently through the launch of mobile apps.
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Prospect Analysis
QVC (Financials)
QVC has been steadily growing its UK sales in recent years. Its turnover increased by 2.3% to £506.6m in 2018, reflecting “growth across most product categories”. Mobile accounts for an ever-increasing proportion of sales.
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Prospect Analysis
Ecommerce at QVC
Mary Campbell, QVC’s former US chief commerce officer stated in 2018: “We have faced challenges with listening to what our customers say and rely on data to inform our actions. Legacy systems were also a problem. Our goal is to constantly create meaningful experiences that are relevant on all platforms.” In order to achieve this, she continues to work closely with the technology team as a single unit.
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Prospect Analysis
Customer and marketing at QVC
QVC offers a wide range of products and the demographic profile of its customers therefore spans all socio-economic groups and both genders. However, its core customers are mainly female, aged between 35 and 65 and can be found across the whole of the UK.
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Prospect Analysis
Supply chain at QVC
QVC’s UK business is served by a single distribution centre in Knowsley, Merseyside, while the group as a whole operates around 10 distribution centres around the world. These facilities are able to dispatch approaching 95% of all orders within 48 hours of order placement.
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Prospect Analysis
QVC (Outlook)
QVC is pushing ahead with its multichannel strategy that focuses on creating a more engaging shopping experience. This is underpinned by ecommerce and an increasing focus on mobile which is a channel specifically popular with new customers. The retailer is investing in various mobile apps that can be used alongside its TV channels to form a dual screen experience. Shoppable videos have been introduced to encourage purchases from social channels, and augmented reality is aiming to create an immersive cross-channel experience.
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Analysis
Strategic report: Kingfisher and Hotel Chocolat among retailers reimagining CX for 2021
Five senior retail leaders – from Kingfisher, Hotel Chocolat, QVC, Waterstones and Seasalt – have revealed how the pandemic-fuelled rise in online shopping has sped up their digital strategies.
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Analysis
Research: Five leading retailers reveal their 2021 CX strategies
Leaders from Seasalt, Hotel Chocolat and more have revealed how, and where, they will be investing in customer experience to future proof their businesses for 2021 in Retail Week’s latest report.
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Data
Data: The UK’s top 30 retailers by productivity
Retail Week Prospect ranks the top 30 most productive retailers in the UK, measured by sales per employee.
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News
QVC boss Dermot Boyd to retire after seven years
QVC boss Dermot Boyd is retiring from the business after seven years at the helm, Retail Week can reveal.
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News
QVC launches shoppable ad in push to diversify its multichannel offer
QVC has launched its first shoppable ad, allowing viewers to browse items from its latest fashion lines by clicking through to them from video.
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News
QVC owner agrees $2.4bn deal for US flash sale etailer Zulily
Online US retailer Zulily is poised to be acquired by the owner of television shopping network QVC in a deal worth $2.4bn.
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News
Webinar: The benefits of a single, cross-channel view of the customer
Tracking consumer interactions across multiple channels enables retailers to communicate with customers with an unprecedented level of accuracy.
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Analysis
Analysis: Celebrating 20 years of TV shopping channel QVC
Television shopping in the UK turns 20 years old this week as QVC celebrates its anniversary. Gemma Goldfingle speaks to boss Dermot Boyd.
