All QVC articles

  • swot-analysis-prospect
    Prospect Analysis

    QVC (SWOT)


    QVC embraced ecommerce at an early stage and has continued to develop its multichannel capabilities. As a result, it has continued to experience strong growth in ecommerce sales, which in recent years has been driven by mobile.

  • strategy-prospect
    Prospect Analysis

    QVC (Strategy)


    QVC’s UK subsidiary has benefited in recent years from its ability to offer good value and from the significant growth in shoppers making purchases on smartphones and computers.

  • store-strategy-prospect
    Prospect Analysis

    Stores at QVC


    QVC trades through one outlet stores in the UK in Warrington following the reported closure of its second outlet in Shrewsbury. The store provides a platform to sell end-of-season goods, customer returns, discontinued stock, repackaged and on-air display merchandise.

  • technology-strategy-prospect
    Prospect Analysis

    Technology strategy at QVC


    QVC has a fairly unique business model and has been keen to adapt this to a multichannel age, reflecting the move to online and mobile purchasing in particular. As a result, QVC’s use of technology has been innovative, and it aims to continue to invest in this area.

  • people-overview-prospect
    Prospect Analysis

    QVC (People)


    Rob Muller has been CEO at QVC UK since 2016.

  • qvc-logo-prospect
    Prospect Analysis

    QVC (Overview)


    QVC entered the UK in the early 1990s as a TV-shopping operation and has since adapted its business model to become a multichannel retailer through the development of ecommerce, most recently through the launch of mobile apps.

  • ceo-job-function-prospect
    Prospect People

    Rob Muller


    Chief executive officer, QVC UK 

  • financial-analysis-prospect
    Prospect Analysis

    QVC (Financials)


    QVC has been steadily growing its UK sales in recent years. Its turnover increased by 2.3% to £506.6m in 2018, reflecting “growth across most product categories”. Mobile accounts for an ever-increasing proportion of sales.

  • ecommerce-strategy-prospect
    Prospect Analysis

    Ecommerce at QVC


    Mary Campbell, QVC’s former US chief commerce officer stated in 2018: “We have faced challenges with listening to what our customers say and rely on data to inform our actions. Legacy systems were also a problem. Our goal is to constantly create meaningful experiences that are relevant on all platforms.” In order to achieve this, she continues to work closely with the technology team as a single unit.

  • customer-marketing-strategy-prospect
    Prospect Analysis

    Customer and marketing at QVC


    QVC offers a wide range of products and the demographic profile of its customers therefore spans all socio-economic groups and both genders. However, its core customers are mainly female, aged between 35 and 65 and can be found across the whole of the UK.

  • supply-chain-strategy-prospect
    Prospect Analysis

    Supply chain at QVC


    QVC’s UK business is served by a single distribution centre in Knowsley, Merseyside, while the group as a whole operates around 10 distribution centres around the world. These facilities are able to dispatch approaching 95% of all orders within 48 hours of order placement.

  • outlook-analysis-prospect
    Prospect Analysis

    QVC (Outlook)


    QVC is pushing ahead with its multichannel strategy that focuses on creating a more engaging shopping experience. This is underpinned by ecommerce and an increasing focus on mobile which is a channel specifically popular with new customers. The retailer is investing in various mobile apps that can be used alongside its TV channels to form a dual screen experience. Shoppable videos have been introduced to encourage purchases from social channels, and augmented reality is aiming to create an immersive cross-channel experience.

  • ArvatoNEWheaderimageWEB

    Strategic report: Kingfisher and Hotel Chocolat among retailers reimagining CX for 2021

    2020-10-13T05:00:00Z Promotional research for

    Five senior retail leaders – from Kingfisher, Hotel Chocolat, QVC, Waterstones and Seasalt – have revealed how the pandemic-fuelled rise in online shopping has sped up their digital strategies. 

  • Arvato CX header image

    Research: Five leading retailers reveal their 2021 CX strategies

    2020-09-29T05:00:00Z Promotional research for

    Leaders from Seasalt, Hotel Chocolat and more have revealed how, and where, they will be investing in customer experience to future proof their businesses for 2021 in Retail Week’s latest report.

  • Staff productivity 2017

    Data: The UK’s top 30 retailers by productivity


    Retail Week Prospect ranks the top 30 most productive retailers in the UK, measured by sales per employee.

  • QVC boss Dermot Boyd is retiring from the business after seven years at the helm

    QVC boss Dermot Boyd to retire after seven years


    QVC boss Dermot Boyd is retiring from the business after seven years at the helm, Retail Week can reveal.

  • QVC has launched its first shoppable ad featuring Sophie Ellis-Bextor

    QVC launches shoppable ad in push to diversify its multichannel offer


    QVC has launched its first shoppable ad, allowing viewers to browse items from its latest fashion lines by clicking through to them from video.

  • Zulily

    QVC owner agrees $2.4bn deal for US flash sale etailer Zulily


    Online US retailer Zulily is poised to be acquired by the owner of television shopping network QVC in a deal worth $2.4bn.

  • A single, cross-channel view of the customer is vital, webinar finds.

    Webinar: The benefits of a single, cross-channel view of the customer


    Tracking consumer interactions across multiple channels enables retailers to communicate with customers with an unprecedented level of accuracy. 

  • QVC

    Analysis: Celebrating 20 years of TV shopping channel QVC


    Television shopping in the UK turns 20 years old this week as QVC celebrates its anniversary. Gemma Goldfingle speaks to boss Dermot Boyd.