All Pure Seoul articles
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DataData: The consumer and retail trends shaping Christmas 2025
We’re in the thick of the golden quarter with Black Friday just days away and Christmas in a month, but concerns over what will be in the Budget could crush consumers’ Christmas spirit
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NewsSuperdrug partners with Pure Seoul for first step into international beauty
Superdrug has partnered with Korean beauty retailer Pure Seoul to bring hundreds of items to its roster as it makes its first major step into international beauty products.
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NewsKorean beauty retailer Pure Seoul to open new flagship
Korean beauty retailer Pure Seoul is opening its London flagship store, its ninth opening in the UK.
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AnalysisPure Seoul: The Korean beauty specialist making a name for itself in the UK
The Korean beauty market is taking the world by storm, and the UK is no exception as K-beauty specialist Pure Seoul is striving to become a leader.
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GalleryKorean beauty retailer Pure Seoul opens in new London location
UK-based Korean beauty retailer Pure Seoul has opened the doors to its latest location in London.