Precima
Precima, a Nielsen company, is a global, innovative data science company that helps retailers turn shopper insights into strategic advantage. Our solutions leverage the full power of customer-centric retailing to drive transformative change across your business. For more information: <a href="https://www.precima.com">www.precima.com
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Five ways retailers and suppliers must collaborate for consumer benefit
As the industry continues to navigate the pandemic, partnerships have never been as crucial. Precima director Martin Black reveals what new research tells us about where retailer–supplier collaboration practices are lagging and how businesses can turn it to their advantage.