As well as a great business legacy, Asos founder and former chief executive Nick Robertson has left some memorable promotional pics.

For a long time it seemed de rigueur that whenever fashion etailer Asos issued results, they would be accompanied by new photographs of founder Nick Robertson and a couple of models – the picture of business success and fashion appeal.

As time went by the etailer gradually changed tack to put across a more sober image in keeping with its status as a listed company.

From a very pleased Nick Robertson looking at his reflection in a mirror to one in which his successor, Nick Beighton, moves to centre stage as the models fade into the background, these pictures tell the Asos story.