eBay has promoted Eve Williams from chief marketing officer to vice-president, general manager of its UK business.

Eve Williams

Eve Williams has held senior roles at eBay and Asos

Williams replaces Murray Lambell who took over the role in 2020. Lambell has been promoted to global general manager of the home, garden and refurbished categories based at eBay’s European headquarters in Bern, Switzerland.

Williams joined eBay in 2020 as CMO and she oversaw campaigns such as eBay’s pre-loved fashion partnership with Love Island as well as the introduction of a new brand platform, The eBay Way.

Her previous role before joining the online marketplace was a seven-year stint as global brand director at Asos where she was responsible for the company’s marketing and customer programmes, creative strategy, content planning, consumer communications and social media output.

She was also managing director at Cedar Communications and produced content for brands such as British Airways, Tesco, O2, Tui and Nikon.

eBay senior vice-president for global markets John Sweetnam said: “I am delighted to announce Eve’s well-deserved promotion to lead our UK business, representing our second largest global market.

”She is the ideal candidate for the job, bringing a wealth of cross-functional experience to the UK leadership role, including as UK CMO where she transformed the way we understand and engage British customers.”

Williams said: “I feel incredibly privileged to step up to this role at an exciting moment in eBay’s 28-year history. In the UK, millions of people use our platform to buy and sell every day, while hundreds of thousands of small businesses across the country use eBay to reach millions of customers across all our key categories whether that’s car parts and accessories, homewares, pre-loved fashion or refurbished tech.

“As UK shoppers think much more about the environmental impact of how and what they buy, we are uniquely positioned to offer a smarter, more sustainable place to shop.”