eBay has appointed fashion stylist and second-hand fashion advocate Amy Bannerman as its in-house pre-loved style director.
The newly created role at eBay will see Bannerman style and source products for its fashion-related campaigns, style for key talent that work with eBay, lead on site merchandising consultations and become a fashion spokesperson for the brand.
She has 20 years of experience in buying and selling on eBay and will use her expertise in her new position.
Bannerman has previously worked with the marketplace to style contestants in the Love Island villa from its pre-loved ranges, which she will continue to do.
Alongside this, she will be involved in eBay’s partnership with Vogue’s Forces For Change, which celebrates “sustainability, diversity and changemakers”, and she will work with the British Vogue team to find pre-loved items on eBay for upcoming activity.
eBay global general manager of fashion Kirsty Keoghan said: “We’re thrilled to officially welcome Amy into the eBay team, she has already been instrumental to eBay’s impact in the pre-loved fashion movement, so we can’t wait to build on this relationship and see what further results we can achieve together.“
Bannerman added: “I’m so happy to start this new role, it has been incredible working with eBay to style the Islanders for the past couple seasons and I’m so proud of how much we have already changed pre-loved perceptions. I’m excited to work even more closely with the eBay team to inspire a more conscious way of shopping.”
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