Amazon poaches Asda legal chief after failed Sainsbury’s merger


Amazon has appointed Asda’s general counsel and company secretary Alex Simpson, who advised Asda on its unsuccessful merger bid with Sainsbury’s.

Simpson, who has been at Asda for over eight years and acted as the grocer’s general counsel and company secretary since 2013, will step down from his role at the retailer on September 12.

During his time at the grocer Simpson was tasked with drawing up and offering legal advice on Sainsbury’s and Asda’s proposed merger, which went on to be blocked by the Competition and Markets Authority.

Simpson’s appointment will strengthen Amazon’s ties to the UK grocery market as it works to gain market share with its Amazon Fresh online offering, Whole Foods acquisition and the much-speculated UK launch of its check-out-free Amazon Go store format.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.