Trouva secures £17m investment to fuel overseas expansion

trouva boutique window

Trouva has raised £17m in its latest funding round to expand its international store network and has launched a dedicated German website.

The platform for independent boutiques’ additional funding has been led by Octopus Ventures with additional investment from firms including C4 Ventures and Downing Ventures.

The platform will use the funding to expand its international network of independent boutiques, which currently comprise 40% of Trouva’s retailer network.

Today, the online platform has a network of 800 independent retailers across the UK and 12 other European countries.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.