Sports fashion etail site has been put up for sale by parent Extreme Sports.

Following a review by founder and chief executive Al Gosling, it has been decided to switch the group’s focus to becoming a licensing company.

The site has a 250,000-strong database and annual sales of £2m.

Gosling said there has already been interest from potential trade and private equity buyers.

He said it is important to find the “right” buyer because the sale will include a long-term licensing agreement with Extreme Sports to use its brand.