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Online sales growth stutters in August despite fashion uplift
Online sales growth stagnated last month as strong sales in menswear were hampered by declines in electricals, gifts and home and garden categories.
Ecommerce sales rose just 3% in August as revenue growth fell well short of 9.5% five-year average, according to the IMRG Capgemini eRetail Sales Index.
The sales increase was also below the rolling three-, six- and 12-month averages of 5.3%, 3.8% and 5.7% respectively.
Sales for online-only operators rose 4.8%, marginally ahead of the 3.5% uplift registered by their multichannel counterparts.
Clothing sales recorded the strongest growth overall, up 9.1% and bolstered by a 21.9% rise in menswear sales and a 7.3% uplift in footwear.
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