Marks & Spencer has returned to France with the launch of its new website in the country.
The site - M&S’s first transactional website overseas - is part of its international ‘bricks & clicks’ strategy.
It is returning to the French market with a combined store and e-commerce offer. Later this autumn it will open its new store on the Champs-Elysées, Paris which will sell womenswear, lingerie and food.
After this opening it will continue to roll-out stores across the French capital.
From today, customers throughout mainland France, Corsica and Monaco can shop online with M&S using the new French language website.
The site offers over 10,000 products across womenswear, lingerie, menswear and kidswear, as well as a selection of homeware products – all priced in Euros and with local delivery prices.
Marks & Spencer executive director of multichannel e-commerce Laura Wade-Gery said: “Our plan is to transform M&S into an international multi-channel retailer and it’s absolutely right that our first international website should launch here in France, where we know there’s great awareness of M&S.
“Returning to this market with an online offer allows customers throughout the country to shop across our product range at any time, from any location and in their own currency.”
The website offers local delivery prices across France and the ability to track the status of customer orders. Customers can choose from standard delivery, taking 3-5 working days at €4.95 or express delivery, taking 1-2 working days at €9.95.
Marks & Spencer has also appointed Waterstone’s chairman Miranda Curtis as a non-executive director to its board. Curtis, who was announced as Waterstone’s chairman last week, is a non-executive director of Liberty Global, which is sister company to Liberty Media, which owns a 16.6% stake in US bookseller Barnes & Noble.
She replaces Louise Patten, who has stepped down as non-executive director, and starts on February 1 2012.
No comments yet