Google and Pinterest up the ante to drive festive sales online


Google and Pinterest have launched respective innovations on their platforms in a bid to drive retail sales online during the Golden Quarter.

Google has launched free listings for retailers on its shopping tab across Europe from the middle of next month in a bid to drive online retail traffic in the run up to Christmas.

Retailers do not need to already advertise with Google to use this service. The global search engine has rolled out free listings for European businesses after launching the service in the US earlier this year.

US companies that used free listings saw their online view double and site visits spike by 50%, with small- and medium-sized businesses driving this increase.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.