Former Halfords chief executive David Wild has joined the board of multichannel consultancy Practicology.

Wild, who is a non-executive director at Practicology, was chief executive of Halfords between 2008 and 2012 and has previously held senior positions at Walmart and Tesco in the UK and internationally.

He said: “I am excited to work with the leadership of Practicology at this fascinating time for our industry. They have made huge progress in the last year, and are in a strong position to help businesses take advantage of the opportunities that multichannel retailing offers.”

Practicology chief executive Martin Newman added: “We are delighted to welcome David to the board. He brings a wealth of knowledge and experience of how successful retailers operate, as well as a fine appreciation of how the internet is transforming business models. We now have almost 30 employees across our UK and Australian businesses, and are engaging with tier one retail clients. David will assist us as we shape the next phase of our growth.”