Etailer Very’s sales surpass £2bn as new customers double in lockdown


The Very Group has registered a jump in fourth quarter sales and says it is on track to return to full-year profitability in what boss Henry Birch describes as “a really fantastic performance”.

The online retail group, which rebranded to The Very Group from Shop Direct earlier this year, reported a 36% jump in sales at Very in the quarter to June 30.

Full-year growth at Very is set to rise by more than 10%, with growth across the group exceeding £2bn for the first time.

This jump in sales has been driven by new customers doubling across the final quarter, with a 128% spike in cash-paying customers and an 80% surge in credit customers.

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