Online accessories specialist StylistPick is to open a pop-up shop at Westfield, London next week where face of the brand Cheryl Cole will make an appearance.


The store launches at the Westfield White City development on February 23 and will be open until March 4.

Cole will be in-store next Friday for a signing and to talk about her capsule footwear collection for the etailer.

The pop-up store will aim to replicate the online experience of the subscription-only brand. StylistPick customers pay £39.95 per month to receive an accessories selection, edited by stylists, based on personal style preferences. Items can be purchased at £39.95 each apart from Cole’s premium collection which is priced at £79.90 to £119.85.

StylistPick’s full collection will be available for sale in-store. The celebrity stylists who select the accessories, which include TV presenter Grace Woodward and MTV star and model Louise Roe, will also make appearances in-store.

The website received a £5m investment by venture capital firms Index Ventures and Accel Partners last April.