Analysis: Notonthehighstreet profits climb despite flat sales

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Notonthehighstreet.com has recorded a jump in full-year operating EBITDA spurred by cost efficiencies as the business gears up for growth.

The specialist online marketplace posted an 82% surge in operating EBITDA to £3.1m in the year to March 31, spurred by cost efficiencies primarily driven by bringing the business’ digital marketing divisions in house and taking a more targeted approach to advertising spend, prioritizing more profitable customers.

The etailer’s sales were broadly flat year-on-year at £35.2m, as sales declined in the first half year-on-year against promotion-led comparables but rose in the second half.

Notonthehighstreet’s number of active customers increased 3% to 2.6 million, while post-tax losses narrowed to £1.5m from £3.1m the previous financial year.

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