Oasis has today launched its first celebrity partnership with singer Mollie King from girl band The Saturdays.
King has been revealed as celebrity style ambassador for the retailer in a campaign which spans stores and online.
The campaign includes a curation of 45 of King’s favourite pieces called “Loved By Mollie”, which will be displayed in 17 of Oasis’s flagship stores, alongside handwritten notes as to why she likes the item, and online.
King also stars in a short films where she advises on styling which are broadcast on Oasis’s website.
King said: “I’ve always been an Oasis girl, it’s a great brand that really suits my personal style and I’m a regular shopper. For my first edit, I wanted to select key trend pieces for the season that I truly love.”
“I think I’ve chosen a perfect day-to-night selection and have had so much fun along the way! Fashion is about how you wear things, how you put them together and of course how much fun you have doing it. I just can’t wait to see it in the shops and for all my friends to start buying it!’
Oasis chief operating officer Hash Ladha said: “Mollie has always loved and worn our collection so we definitely feel she is the perfect, natural brand fit. She embodies the spirit of the Oasis customer and has an effortless sense of style. Her ‘Loved By Mollie’ edit is perfectly curated and we are excited to be working with her!’