Secondhand technology platform Back Market is entering a new phase of growth with the launch of a new repair platform and scaling its business-to-business offering.
The new solutions aim to “strengthen its position for sustainable technology” and it forecasts general merchandise value (GMV) to hit €3bn (£2.6bn) in 2025.
GMV was up 30% year on year in the second quarter and it also recorded a 36% rise in new users over this quarter alone.
With 17 million customers globally, France is the leading market by GMV and is predicted to achieve double-digit growth.
The US, UK and Germany follow, with each also growing at double-digit rates, while Italy, Austria and Poland have been highlighted as standout performers with triple-digit year-on-year growth.
Back Market unveiled the launch of a repair platform in the next few months, initially rolling out in France, Germany and Spain.
The service gives both customers and non-customers access to smartphone and tablet repairs through a monthly subscription or on a one-off basis.
Where devices cannot be repaired, customers can receive a trade-in voucher.
The platform is also scaling its B2B offer as growth has doubled in 2025. It is currently being used by nearly 6,000 companies in France and 250 in the US.
The service helps companies reduce IT costs while enhancing sustainability goals and Back Market is aiming to become the trusted IT partner for European and US businesses.
Back Market co-founder and chief executive Thibaud Hug de Larauze said: “The shift away from fast tech is no longer a niche trend; it’s becoming a cultural norm.
“Consumers are choosing durability, repair and reuse because it makes sense for their wallets and for the planet. Our role at Back Market is to accelerate that movement and make the sustainable choice the easy choice.”
No comments yet