Video: Three on to a viral winner with Sing it Kitty campaign

Three Silly Stuff ad features a young girl riding a bicycle while animatedly mouthing the words to 1980s power anthem We Built This City, accompanied by a trilling cat – it’s enough to drag a smile and foot tap from the most cynical of quirky-ad viewers.

Those who have felt the ache of a dancing pony-shaped hole in their lives will be cheered by mobile phone specialist Three’s latest ad campaign

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.