Liz Morrell's articles

  • Marks and Spencer
    Analysis

    Technology: The rise of interactive retailing

    July 27 2012

    Retailers are increasingly enhancing the in-store experience through interactive technologies. Liz Morrell looks at what it takes to create a seamless customer journey.

  • Pets at Home
    Analysis

    Achieving a happy workforce

    2012-05-23T07:00:00Z

    Achieving the status of ‘great employer’ demands balancing employee expectations, leadership development and financial incentives. Liz Morrell explores how retailers can get the mix right.

  • For many years the Oxford Summer School has developed middle management retail talent.
    Analysis

    Oxford Summer School: Developing retail talent

    2012-05-02T07:00:00Z

    For many years the Oxford Summer School has developed middle management retail talent. Now it is widening its remit to nurture the careers of fledgling managers too, Liz Morrell reports.

  • Modernisation of the supply chain is essential to cope with multichannel requirements
    Analysis

    Retail Week Supply Chain Summit: Chain reactions

    2012-03-28T07:00:00Z

    The importance of supply chain dynamics as a way to drive efficiency through the downturn and finding out how other retailers operate is more vital than ever. Liz Morrell talks to key speakers attending Retail Week’s Supply Chain summit in May.

  • Student winners at The Cloud Retail Week Conference 2012
    Analysis

    The Cloud Retail Week Conference: Moving with the times

    2012-03-22T07:00:00Z

    It might have been a difficult year for parts of the industry, but 2012’s The Cloud Retail Week Conference brought plenty of inspiration and insight. Rebecca Thomson and Liz Morrell report.

  • Delhi, India
    Analysis

    A safe passage to India

    2012-02-29T07:00:00Z

    India is one of retail’s most attractive developing markets, but it’s also one of the most difficult to enter. Liz Morrell reports on how the doors are beginning to open.

  • House of Fraser was the first retailer to launch a stockless click-and-collect store
    Analysis

    Is your supply chain process fit for purpose?

    2012-02-20T07:00:00Z

    Ensuring a supply chain suits today’s multichannel world is a complex process and one retailers are just at the beginning of. Liz Morrell reports.

  • Pets at Home’s ‘value challenge’ incentivised staff to work harder during the festive period
    Analysis

    Improving customer service

    2012-01-19T07:00:00Z

    Ensuring top-rate customer service can be a challenge at the best of times, but it’s doubly difficult in the new year post-Sales lull. Liz Morrell looks at how to solve the problem.

  • Arcadia has a retail management trainee programme for post A-level students
    Analysis

    School leavers should be a priority too

    June 10 2011

    Retailers prioritise graduate recruitment over school leavers, but at what cost? By Liz Morrell

  • Waitrose product localisation
    Analysis

    A local shop for local people

    2011-04-26T11:08:00Z

    Localising the product mix can enable retailers to tap into customers’ particular sense of taste, but how can this be achieved with economies of scale and profit in mind? Liz Morrell reports.