Liz Morrell's articles

  • Marks and Spencer

    Technology: The rise of interactive retailing

    July 27 2012

    Retailers are increasingly enhancing the in-store experience through interactive technologies. Liz Morrell looks at what it takes to create a seamless customer journey.

  • Pets at Home

    Achieving a happy workforce


    Achieving the status of ‘great employer’ demands balancing employee expectations, leadership development and financial incentives. Liz Morrell explores how retailers can get the mix right.

  • For many years the Oxford Summer School has developed middle management retail talent.

    Oxford Summer School: Developing retail talent


    For many years the Oxford Summer School has developed middle management retail talent. Now it is widening its remit to nurture the careers of fledgling managers too, Liz Morrell reports.

  • Modernisation of the supply chain is essential to cope with multichannel requirements

    Retail Week Supply Chain Summit: Chain reactions


    The importance of supply chain dynamics as a way to drive efficiency through the downturn and finding out how other retailers operate is more vital than ever. Liz Morrell talks to key speakers attending Retail Week’s Supply Chain summit in May.

  • Student winners at The Cloud Retail Week Conference 2012

    The Cloud Retail Week Conference: Moving with the times


    It might have been a difficult year for parts of the industry, but 2012’s The Cloud Retail Week Conference brought plenty of inspiration and insight. Rebecca Thomson and Liz Morrell report.

  • Delhi, India

    A safe passage to India


    India is one of retail’s most attractive developing markets, but it’s also one of the most difficult to enter. Liz Morrell reports on how the doors are beginning to open.

  • House of Fraser was the first retailer to launch a stockless click-and-collect store

    Is your supply chain process fit for purpose?


    Ensuring a supply chain suits today’s multichannel world is a complex process and one retailers are just at the beginning of. Liz Morrell reports.

  • Pets at Home’s ‘value challenge’ incentivised staff to work harder during the festive period

    Improving customer service


    Ensuring top-rate customer service can be a challenge at the best of times, but it’s doubly difficult in the new year post-Sales lull. Liz Morrell looks at how to solve the problem.

  • Arcadia has a retail management trainee programme for post A-level students

    School leavers should be a priority too

    June 10 2011

    Retailers prioritise graduate recruitment over school leavers, but at what cost? By Liz Morrell

  • Waitrose product localisation

    A local shop for local people


    Localising the product mix can enable retailers to tap into customers’ particular sense of taste, but how can this be achieved with economies of scale and profit in mind? Liz Morrell reports.