All Retail Week articles in July 29 2011 – Page 5
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OpinionThe new era of retail marketing
A retail marketing team’s job today is nothing like that of even five years ago.
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AnalysisIn-store events in a digital world
In-store events are a good way to draw the crowds. But in today’s digital world, have customers’ expectations of these footfall-driving extravaganzas changed? Alison Clements reports
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