John Roberts is founder and chief executive of AO.com
At AO.com, we talk a lot about trying to do things that would make our mums proud.
The death of the high street is a much-used term, but some bricks-and-mortar retailers are starting to pay the price for not inventing their own future.
Ao.com founder John Roberts joins The Retail Week in his role as guest editor to discuss the biggest issues facing the industry this week.
AO.com has experienced huge success in recent years, from launching an IPO to seeing off one of its great rivals.