John Richards's articles

  • Opinion

    You don’t have to follow the herd

    July 24, 2009

    In a world where the media and big brands appear to dictate consumer tastes, it is easy for retailers to forget that they can still determine their own destiny.

  • Opinion

    John Richards: Think it's bad? You've seen nothing yet


    Plan for lower sales in 2009 and 2010 and you won’t suffer too many unpleasant shocks. The severity of the financial crunch and the excesses that led to it mean that the adjustment process must not only be painful but protracted.