Retailers in today’s multichannel landscape must track and analyse consumer data across multiple touchpoints to win loyalty through personalisation.
Through TV ads, John Lewis reminds its viewers of the comforting feeling of choosing a shop that remains rooted in the ideals of the founders.
The boom in smartphones has given rise to new forms of marketing. Jennifer Whitehead assesses how retailers and brands are using apps to target customers.
The owners of Phones4u are considering refinancing the business as an alternative to selling it, it is understood.
Wellworths, the store set up by former Woolworths store manager Claire Robertson, is being forced to change its name to Wellchester under an agreement with Woolworths brand owner Shop Direct.