All Ikea articles – Page 23
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AnalysisMobile site review: Ikea Vs Heals
Matthew Maxwell, creative director at Sponge, shares his view of good and bad mobile sites.
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OpinionBlog: Why Ikea's use of augmented reality is clever
Ikea has been quietly getting on with its own take on multichannel innovation, and its latest offering - a 2014 catalogue with augmented reality - is unique.
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AnalysisProfile: Gillian Drakeford, Ikea country manager for the UK and Ireland
Ikea China country manager Gillian Drakeford has been appointed to head up the retailer in the UK and Ireland. Retail Week takes a look at the Ikea lifer.
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NewsIkea appoints Gillian Drakeford as new UK and Ireland boss
Furniture giant Ikea has appointed Gillian Drakeford to the role of country manager for the UK and Ireland.
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NewsIkea uses its flat-pack talents to build pop-up houses
Ikea brought flat-pack furniture to the masses and it is now continuing its move into the property market with its latest flat-pack house.
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NewsIkea founder and chair Ingvar Kamprad steps down
Ikea’s founder and highly influential chairman Ingvar Kamprad is stepping down from the board, as the control of the company shifts to his sons.
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OpinionBlog: Ikea launches interactive party planning tool
Home and furniture retailer Ikea has developed an interactive party invitation generator to encourage people to make the most of their outdoor space in the summer.
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AnalysisInternational analysis: Ikea’s plans to enter India win cabinet approval
Ikea’s proposals for market entry into India have been approved by the Cabinet Committee on Economic Affairs.
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NewsVideo: Furniture giant Ikea opens pop-up shops in London train stations
Ikea has opened pop-up shops in London train stations Liverpool Street and Waterloo as part of its ‘make more of your garden’ campaign.
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AnalysisRetailers’ hotel ventures: What do retailers need to know?
Ikea’s new partnership with Marriott International is the latest example of a retailer venturing into the hotel business to strengthen its brand.
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AnalysisAnalysis: Technology plays a part in improving customer experience
Technology is playing a central role in improving customer experience. Anna Richardson Taylor finds out how retailers are using it.
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NewsIkea UK profits down as it invests to grow its market share
Ikea UK profits fell last year as the retailer invested in shopper experience to stay ahead in the tough big ticket market.
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NewsIkea partners with Marriott to launch budget hotel venture
Swedish furniture giant Ikea is to open a string of budget hotels across western Europe and has teamed up with hotel giant Marriott International to support the venture.
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OpinionComment: Horse meat scandal will impact the entire retail sector
The horse meat scandal will no doubt continue to unfold over the coming months but for some of the affected companies, the harm done to their reputations may well prove fatal.
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OpinionComment: No more horsing around for retailers as they put scandal to rest
The horse meat scandal, which has dominated headlines for the past month, has opened a rich seam because it appeals to the British sense of humour.
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AnalysisInfographic: How the horse meat scandal engulfed retail
The horse meat scandal has dominated headlines for more than a month involving a swathe of retailers and suppliers. This infographic shows how the crisis developed.
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NewsIkea pulls meatballs from UK stores after horse meat discovery
Ikea has withdrawn meatballs from sale in UK stores after tests in the Czech Republic found traces of horse meat in a batch made in Sweden.
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OpinionComment: India remains challenging despite relaxation of rules
This week’s Retail Leadership Summit in India showed the playing field remains as level as it ever was between multinationals and Indian retailers, but that the turnstile is open.
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NewsIkea founder disputes plans to double store openings
A row could be brewing at Ikea after founder Ingvar Kamprad said he had no idea about the retailer’s plans to double the number of store openings each year.
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AnalysisCampaign of the week: Furniture retailer Ikea, Make Room for Your Life
The January Sales usually elicit a barrage of shouty, price-focused ads from the majority of furniture retailers, but Ikea bucks the trend with its new advertising campaign.