All Home Bargains articles
Home Bargains is a discounter that specialises in selling branded general merchandise at low prices, with product categories including household goods, food, clothing and toys. Around 30% of the range comprises clearance lines. The retailer trades through 580 stores across the UK. The family-owned retailer has been in business for over 40 years, since its inception in Liverpool in 1976, and continues to be run by its founder, Tom Morris and his brother Joe. The retailer has run an operational ecommerce website since 2011.
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NewsHome Bargains owner targets 1,000 stores after profit boost
TJ Morris, owner of discount retailer Home Bargains, has posted a rise in sales and profit as it looks to open more stores.
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AnalysisRanking: The top 30 biggest retailers in the UK and where they’ll be in three years
Asos gets the boot, the discounters hit peak growth, Shein soars and more in our annual ranking of the 30 biggest UK retailers and where they’ll be in three years
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AnalysisPrice cuts vs promotional offers: what have the discounters decided?
As more customers turn to discount retailers during the cost-of-living crisis, Retail Week takes a look at what changes the value sector is making to appeal to a wider range of customers
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NewsHome Bargains adds bakeries to UK stores
Home Bargains has added in-store bakeries to 64 of its stores across the UK with plans to open more over the coming year.
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AnalysisRanking: The fastest-growing value retailers revealed
In the cost-of-living crisis, affordable retailers have never been more relevant to price-conscious consumers, but which have been making the most of the mood of the nation? And which are set to turn market share into future growth? To find out, the Retail Week analyst team has tracked group sales across 15 of the biggest value retailers and analysed their compound annual growth rate (CAGR) to predict how much bigger they’ll be in five years’ time
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AnalysisAnalysis: The most unexpected retail TikTok stars of 2022
From trendy sportswear brands like Gymshark to cutting-edge tech giants like Apple, some retailers are social media naturals that grow from the moment they arrive on TikTok, whereas others have to work a little harder to win their audience.
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Retail Navigator Analysis
Home Bargains (Overview)
Home Bargains is a fast-growing discounter that specialises in selling branded general merchandise and food at low prices. Around 30% of the range comprises clearance lines.
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Retail Navigator AnalysisHome Bargains (SWOT)
Home Bargains is among the largest discounters in the UK, with elevated margins thanks to its tight control of costs. It is still under-represented in the South and could benefit from accelerating its focus on ecommerce in line with consumer trends.
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Retail Navigator AnalysisHome Bargains (Strategy)
Home Bargains is a family-owned discounter selling branded groceries and general merchandise at the lowest possible prices. It does this through an opportunistic sourcing strategy, with 30% of the range comprising end-of-lines and clearance products. Supported by an aggressive store opening programme, it has seen its sales nearly double over the last five years.
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Retail Navigator AnalysisHome Bargains (People)
Home Bargains is still very much run as a family business. TJ Morris, the corporate entity behind the Home Bargains discount operation, was founded in 1976 by Tom Morris aged just 21 and he remains in charge to this day as managing director.
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Retail Navigator AnalysisEcommerce at Home Bargains
Home Bargains offers low-value items such as food and drink on its website, although only in large volumes to boost minimum order values, and with relatively high delivery costs. It has expanded its product offer of late and has introduced new categories such as furniture, homewares, garden products and personalised gifts in a bid to extend appeal and drive growth.
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Retail Navigator AnalysisSupply chain at Home Bargains
Despite its value positioning, Home Bargains operates two state-of-the-art distribution centres. These use various automation technologies, including pick by voice equipment, conveyor technology and an automated case order picking system.
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Retail Navigator AnalysisCustomer and marketing at Home Bargains
Home Bargains is a cut-price variety chain that has been taking advantage of consumer trends towards value and convenience. The retailer aims to offer the lowest prices in the UK on top quality, branded goods and this is underlined by its strap line of “Top Brands, Bottom Prices”.
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Retail Navigator AnalysisStores at Home Bargains
Home Bargains has expanded aggressively and has ambitious plans to operate 800 to 1,000 UK stores over time. With its heartland in the North, it is now making a big push into the South following the opening of a second distribution centre in Wiltshire.
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Retail Navigator AnalysisTechnology strategy at Home Bargains
The retailer’s business model is driven by low costs and is chiefly achieved by doing as much as possible in-house. Over the years, Home Bargains has integrated third-party systems and worked with consultancies. Most notably, the retailer has been a longstanding user of IBM’s iSeries/AS400.
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Retail Navigator AnalysisHome Bargains (Financials)
Home Bargains saw a return to double-digit sales growth in the year to 30 June 2023 (FY2022), with owners TJ Morris posting a 10.4% rise in revenues to £3,774m. The retailer said growth was achieved through the opening of additional stores during the year, shop relocations and an increased contribution from existing stores.
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Retail Navigator AnalysisHome Bargains (Outlook)
Home Bargains is a well-managed retailer that has maintained a high level of profitability despite significant investments in new stores and its infrastructure. Looking ahead, sales should continue to benefit from the addition of new stores.
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AnalysisWho will be retail’s winners and losers of 2020?
Who will rise to the top in 2020 and who will struggle? Retail experts share their tips for the year ahead
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DataData: M&S Simply Food tops list of UK’s favourite retailers
M&S Simply Food has wrestled back its crown as the UK’s favourite retailer, according to exclusive data from consultancy OC&C.
