At a time when customers expect everything to be working and available in an instant, Retail Week spoke to Alan Stephenson-Brown, chief executive of Evolve, about the importance of the shopper experience, the risks associated with downtime, and the evolving need for everything to be connected.
“Having in-store connectivity should be table stakes for retailers in this modern day. We’re in an age where everything is available to us immediately via a click of a button or a scan of a QR code.”
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