Dunelm holds firm on guidance as it hails ‘strong’ sales growth

For the 13 weeks to March 29, 2025, Dunelm reported a 6.3% rise in total sales year on year to £462m thanks to “broad-based growth” across its homewares and furniture categories.

Dunelm also hailed its percentage of digital sales during the period, with 41% of all sales being online in the third quarter.

The homewares retailer said it saw growth across all categories, but that furniture once again performed “particularly well”.

Dunelm also hailed the success of its winter sale and said that its spring/summer ranges are having a “good start”.

Moreover, the retailer’s digital performance was driven by its click-and-collect offering, which grew “significantly” during the quarter as it offers more ranges than ever before.

In terms of outlook, Dunelm said it expects full-year profit before tax to fall “in line with consensus” and that despite the performance during the third quarter, it remains to be seen if the retailer is “seeing an improved trend”.

Dunelm added that it is “mindful of increased levels of uncertainty and volatility in the current environment” and nodded to the cost headwinds ahead. The retailer added that despite this, it is “confident” and remains on track to grow market share in the medium term.

Dunelm chief executive Nick Wilkinson said: “We’ve had a good third quarter, with strong growth and further strategic progress. The Dunelm brand continues to attract a broad range of customers, offering outstanding value and quality, and we’re really pleased with how our new ranges are being received.

“We remain committed to driving market share gains through growth across all our channels. March saw the opening of Dunelm’s 200th store in Merthyr Tydfil, an exciting milestone, and we continue to see new opportunities, filling ‘white space’ in our physical estate through a variety of store formats. At the same time, we’re improving customers’ digital experience, including through click-and-collect, which has continued to gain momentum.

“Our customers are now enjoying getting their homes and gardens ready for summer and we’re focused on being as relevant as possible for the warmer months ahead. We remain very mindful of the wider backdrop and the impact of increased uncertainty on consumer sentiment, but maintain our focus on strengthening Dunelm’s position as The Home of Homes.”