Boots has opened its first new-look flagship since the retailer’s store refurbishment plans were unveiled, which has a keen focus on wellness and high-octane beauty brands.
The 26,000 sq ft store – formerly a Marks & Spencer – spans two floors, with the bottom floor dedicated to beauty brands and the upper floor set aside for a pharmacy and opticians, as well as the retailer’s biggest wellness range to date.
The store is packed with new features ranging from a selfie wall where shoppers can snap their in-store beauty makeovers, a water refill station customers can use and get a reduced price on their meal deal when they forgo a bottled drink, and a pharmacy collection locker that can hold 162 prescriptions at once.
UK managing director Seb James says the store marks the beginning of Boots fightback against rivals that have eaten into the health and beauty retailer’s market share in recent years.
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