Boots is rolling out new dedicated menopause zones in 150 UK stores this summer, while expanding the range of products in the same category.
This summer, the health and beauty retailer is making new menopause products, services, and expertise more accessible both in-store and online.
The new dedicated menopause zones will feature key signs and symptoms including hot flushes, vaginal dryness and low energy – making it easier for women to find products.
Customers shopping in-store can speak with specially trained staff, including pharmacists and Boots beauty specialists.
It has also launched 35 new menopause products from brands such as Canesmeno, Balance Activ and Luna Daily, and the M-Club is now selling exclusively with Boots to offer products to help haircare, eyecare and bedtime routines for women experiencing menopause.
Boots head of positive healthcare Ben Sharpe said: “We know a significant number of our customers are going through the menopause and we want to help them improve their experience through this life stage.
“We continue to grow our menopause range, carefully selecting products that can really help and making them easy to find in our stores. This is combined with the expert support accessible in our stores from our pharmacy and beauty team and the wealth of information and advice on the Boots Health Hub.”
No comments yet