The UK’s largest supermarket Tesco has joined rivals to launch a ‘Best of British’ page on its website to support local farmers and producers.
The page features over 500 products across fruits, vegetables, meat, fish, eggs and dairy products as the supermarket backs British farmers following the footsteps of Sainsbury’s, Ocado, Co-op, Aldi and Morrisons.
Tesco said it has spent £75m on support for its beef, lamb, pork, chicken and egg farmers amid tough weather conditions and inflationary pressures.
Tesco chief commercial officer Ashwin Prasad said: “Supporting British farmers, growers and suppliers remains critical to ensuring we have a robust food industry here in the UK, and we count ourselves as proud champions of British agriculture, striving to source produce from the UK wherever possible.
“Our customers share our love for British produce, and we want to do all we can to make it as easy to find as possible, no matter how they shop with us, so we’re thrilled to be launching our Best of British page on our groceries website, bringing together over 500 hundred quality, affordable British products to choose from.”
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