Tesco customers can now shop using their voice after it integrated its online grocery service with Google Home.
Tesco Labs has partnered with automation mobile app If This Then That (IFTTT), which automatically adds any item to a shopper’s basket.
If they already have an online delivery slot booked, the item will also be added to their existing grocery order.
Google Home will also learn which items shoppers prefer based on previous orders they have placed.
Tesco first piloted IFTTT technology last year, allowing customers to automatically order groceries via their smartphone.
The move to extend the IFTTT technology to the Google Home smart speaker was demonstrated at the AI Summit London by Tesco’s tech boss Edmond Mesrobian.
Google is bolstering its smart-home ordering capabilities and is trialling voice-enabled shoppers for US customers with retail partners including Whole Foods, Walgreens and Bed Bath & Beyond.
The move comes hot on the heels of Amazon adding Prime Now to Alexa voice shopping for its US shoppers last month, allowing customers to use their Echo device to order products for same day delivery.