Lidl unveils multimillion-pound investment in price cuts

Lidl supermarket exterior

Source: GettyImages/iStock/Magdalena Wygralak

Lidl has made a multi-million-pound investment in slashing prices in a bid to help customers save money.

The grocer has also invested heavily in its Lidl Plus app, enhancing the platform with the launch of Lidl Points and more tailored deals.

 

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