Lidl has won a High Court battle against Tesco over a trademark clash regarding the use of a circular yellow logo.


Tesco will be ordered to stop using its Clubcard Price logo

The trial began in February this year, and a High Court judge has now ruled that Tesco’s Clubcard Price logo was copied from Lidl’s original logo and it will “order Tesco to stop using it”.

The claim was first made in 2020 after Tesco launched the logo for its Clubcard discount initiative. Lidl said it looked “strikingly similar” to the discounter’s logo with its yellow and blue colour scheme and circular shape.

Lidl said in a statement this had provoked concern that customers would “mistakenly think that Tesco was able to offer the same value as Lidl”, as well as confusion between Aldi and Lidl due to the logo being used under Tesco’s Aldi Price Match campaign.

A spokesperson for Lidl said: “Over the last three years, Tesco has been using its Clubcard logo to deceive many customers into believing that Tesco was price matching against Lidl or was able to offer the same great value as us.

“We asked Tesco to change their Clubcard logo, but they refused, making it necessary to bring this case. Having seen the evidence, the court has now ruled that Tesco’s Clubcard logo was copied from Lidl’s logo, and it infringes Lidl’s trademark rights and copyright.

“This infringement allowed Tesco to take unfair advantage of our longstanding reputation for great value, misleading their customers at a time when they should have been supporting them.

“We are pleased that the court has agreed with us and that it will now order Tesco to stop using the Clubcard logo.”