Hotel Chocolat cools expectations as Easter sales ‘lower than expected’
Hotel Chocolat expects sales to be slightly lower than market expectations and underlying profit before tax to break even in the 2023 financial year.
The retailer reported lower sales across all channels over the Easter period, while digital and wholesale channels had lower revenues due to a “focus on quality of earnings”.
The chocolatier previously announced that its financial year for 2023 was a “transition year” to help reshape the business for future growth. It says “excellent progress” has been made on cost-base efficiencies.
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