Deliveroo opens first bricks-and-mortar grocery store

Deliveroo Hop store interior

Deliveroo has opened its first physical grocery store in London, working in partnership with supermarket giant Morrisons.

Deliveroo Hop, which opened on London’s New Oxford Street on Monday, allows customers to shop in a physical environment by using digital kiosks in store, the Deliveroo app for click and collect or ordering for delivery fulfilled from the store.

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