Data: Grocery promotional activity returns as availabilities stabilise

Tesco social distancing rules

As the UK enters its seventh week of coronavirus lockdown, some grocers have cautiously introduced price promotions, but multibuys remain a thing of the past amid fears of stockpiling.

Data from Edge by Ascential shows that average out-of-stock levels across the major UK online grocers ended the week at 17.2%, compared with 16.3% a week ago.

Last week, there were signs of a second wave of stockpiling as consumers ran low on essentials bought prior to lockdown and, for this reason, grocers have been cautious about fuelling more demand through promotional activity, particularly multibuys.

Promotions in supermarkets halved during the week commencing March 24 as the coronavirus pandemic hit. Across essential categories analysed by Edge, an average of 13% of items were on promotion, compared with 26% in January.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.