Data: Grocery promotional activity returns as availabilities stabilise

Tesco social distancing rules

As the UK enters its seventh week of coronavirus lockdown, some grocers have cautiously introduced price promotions, but multibuys remain a thing of the past amid fears of stockpiling.

Data from Edge by Ascential shows that average out-of-stock levels across the major UK online grocers ended the week at 17.2%, compared with 16.3% a week ago.

Last week, there were signs of a second wave of stockpiling as consumers ran low on essentials bought prior to lockdown and, for this reason, grocers have been cautious about fuelling more demand through promotional activity, particularly multibuys.

Promotions in supermarkets halved during the week commencing March 24 as the coronavirus pandemic hit. Across essential categories analysed by Edge, an average of 13% of items were on promotion, compared with 26% in January.

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