Co-op executive joins former q-commerce boss at last-mile provider

George Hayworth has been named as retail director at Bringg and leaves the Co-op after nearly eight years. He was most recently head of quick commerce development, having joined the retailer in 2018 as senior manager of online operations and development.

He joins former managing director of Co-op q-commerce Chris Conway at the business, whose platform and network of over 250 delivery providers enables retailers to offer customers a range of delivery options.

Prior to working at the Co-op, Hayworth spent over a year as the online digital operations manager of Morrisons and spent over a decade with Asda between 2003 and 2013.

“After an incredible journey of almost eight years at Co-op, where I had the privilege of helping build and scale our quick commerce proposition, I’m excited to begin a new chapter with a company at the forefront of delivery orchestration and last-mile innovation,” said Hayworth.

“Throughout my career I’ve been passionate about creating customer-centric solutions, building strategic partnerships, and driving growth in rapidly evolving markets. Bringg’s vision, technology, and ambition make this a hugely exciting opportunity – and having seen first-hand just how hard last-mile delivery is to get right at scale, I’m looking forward to working alongside such a talented team to help customers optimise and transform their delivery operations.”