The Co-op has launched a campaign that brings together its three core businesses for the first time and champions its investment into local communities.
The Co-opâs food, insurance and funeralcare divisions will all feature under the new overarching marketing strategy, which will carry the strap line: âItâs what we doâ.
The mutual said the plan was designed to bring its commercial and community-based goals together, showcasing how it operates âdifferently because it is owned by members, not shareholdersâ.
The campaign, which run across TV and digital, is the first to be created by the Co-op for Lucky Generals.
Co-op customer director Ali Jones said: âWe exist not only to make a profit by doing good things, but also to do good things with the money we receive.
âAs we enter an era where consumers are increasingly demanding that businesses take a lead in improving their communities, we need to seize our opportunity, decisively.
âIn particular, we need to communicate our co-operative difference and show that itâs not just a token gesture, itâs what we do.â
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