Asda credits focus on value for sales jump
Supermarket chain Asda has reported a 9.6% increase in like-for-like sales, which it credited to its “continued focus on value”.
For the second quarter, ending June 30, 2023, Asda reported revenues excluding fuel of £5.4bn. The retailer said its investment in price had led to a 14.7% increase in own-brand sales compared with the same period the previous year.
Asda said that Just Essentials, the value range it launched last year, “is now firmly established as the number one value range in the market”, citing a 20.2% market share based on the most recent Kantar figures.
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