Asda credits focus on value for sales jump

Exterior of Asda store

Supermarket chain Asda has reported a 9.6% increase in like-for-like sales, which it credited to its “continued focus on value”.

For the second quarter, ending June 30, 2023, Asda reported revenues excluding fuel of £5.4bn. The retailer said its investment in price had led to a 14.7% increase in own-brand sales compared with the same period the previous year.

Asda said that Just Essentials, the value range it launched last year, “is now firmly established as the number one value range in the market”, citing a 20.2% market share based on the most recent Kantar figures.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.