Golden quarter PwC logo

Black Friday deals are already underway for 2018 as retailers slash prices ahead of the main event this Friday.

Retail Week looks at which retailers are taking part, and what deals are on offer.

Black Friday deals
Retailer When did it begin?Deals on promotion
Amazon Friday  November 16 Amazon will offer ‘Deals of the Day’ for 10 days across all categories and will have thousands of ‘Lightning Deals’ – available for a short time period. Prime members get early access to deals. Friday November 9 Deals across all categories with up to 50% off items.
Argos Friday November 16 Deals will span technology, TVs, video games, health and beauty, gadgets and more. Offers include its “lowest prices ever on selected electricals” and ‘buy one get one half price’ on jewellery.
Asda Thursday November 15 Asda’s two week Green is the new Black promotion offers deals across general merchandise
Asos Friday  November 23 Asos is offering 20% off everything over Black Friday Weekend. The offer runs until Tuesday 27 November 8am
Boohoo Friday November 23 Boohoo is offering up to 50% off everything with the added incentive of free next-day delivery
Boots Friday November 23 Up to 25% off selected lines and triple advantage points
Currys PC World Friday November 9 The electricals retailer launched its ‘Why Wait?’ promotion across all categories with a price guarantee so if prices are reduced on Black Friday, the customer is refunded the difference.
Debenhams Monday November 19 Some items will be up to half price in the department store’s 12-day Black Friday Spectacular
Holland & Barrett Wednesday November 14 Holland & Barrett kicked off its Black Ticket Sale last week and it will run to November 27, with better than half price offers. Over Black Friday weekend shoppers get money off when they hit various spending thresholds
House of Fraser Wednesday November 21 Up to 60% off everything, running until Monday 26 November.
John Lewis Monday November 19 Deals across technology, toys, fashion and beauty including 20% off all own-brand toys.
Missguided Friday November 23 Up to 50% off everything. 
Morrisons Monday November 19 Morrisons is running Black Five Days, running up to the big day, with deals across groceries and alcohol
Next   70% off Next own brand products in the Black Friday promotion both online and in stores, and 50% of selected branded goods online.
Pretty Little Thing Monday  November 19 The retailer is running a Black Friday warm-up event with 25% off everything today. On top of this, shoppers get a ‘unicorn ticket’ offering additional discounts whenever they place an order.
River Island   20% off everything when you spend £75 or more
Topshop Friday November 23 Up to 50% off everything and free worldwide delivery Friday 9 November Deals will run until November 27 across categories including tech, home, fashion and gifts.

For critical insights on how consumers intend to shop over the Christmas period, download our The Christmas Consumer 2018 report.

We help you get inside the mind of the shopper, providing you with in-depth data and analysis on:

  • How much UK consumers will spend and which demographics you should target
  • How they will spend and the channels they will use
  • Whether in-store tech is important
  • Why getting delivery right is crucial

Download The Christmas Consumer 2018.