All Glossier articles

Beauty and retail brand Glossier has built a cult following since it launched in 2014. The business was founded by Emily Weiss, who started a beauty blog Into the Gloss in 2010. In 2014, she announced the launch of and also unveiled the brand’s first beauty products available to buy. Popular among millennials, Glossier has attracted the help of several venture capitalist funds including Net-a-Porter founder Natalie Massenet. Glossier makes the majority of its revenue from online, however it does have stores in the US and UK.