Glossier has entered its first retail partnership in the UK and will now be available in Sephora’s Westfield Shepherds Bush store as well as on Sephora’s website and app, from September 15.
After launching in 650 Sephora stores across the US and Canada in February, beauty brand Glossier announced its exclusive retail partnership with Sephora in the UK.
Glossier, which trades out of its own flagship store in Covent Garden and website in the UK, said the partnership is a “strategic step” in its international expansion with Sephora being “a natural fit, given both brands’ mutual focus on beauty discovery and innovative customer experience.”
Glossier chief executive Kyle Leahy said: “Glossier is built on community and Sephora is not only an iconic global retailer but also shares our commitment to the community. With the UK being Glossier’s second biggest market, this Sephora partnership and first-ever wholesale retail relationship in the UK is the perfect progression for us.”
Sephora UK managing director Sarah Boyd said: “After the great success of Glossier at Sephora in the US, we are extremely excited to launch the brand in the UK both online, on our app and in our wonderful store in Westfield Shepherds Bush, exclusively.
“We know our customers love the brand and we are excited to help Glossier accelerate its remarkable trajectory thanks to our passionate beauty advisers, brand-building expertise and retail know-how. We are also proud to be the first Sephora market outside of the US to bring our customers more of what they love.”
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